13. July 2022
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Augmented reality in the industry - a real gamechanger

Augmented reality (AR) and virtual reality (VR) can be considered gamechangers in the industry. Companies benefit - as well as employees and customers - when modern technologies such as AR and VR are used.


AR systems are not only an elementary part of the digital transformation to Industry 4.0. They are a help in daily operations and after setup a benefit for every employee and every customer immediately. For companies that use AR and VR, it also pays off economically: Costs go down and profits go up.

When it comes to the use of AR systems, it's basically not a question of "if", but "when" and "how". For many companies, the question is at what point and to what extent they should rely on AR. AR is revolutionizing day-to-day work and can be considered for a wide range of applications.

And our advice? Nothing speaks against testing a system now!

It's hard to imagine industrial manufacturing without innovative AR or VR systems

AR or VR systems are often mentioned together, but what do we mean by AR and VR technology, what do they have in common and how do they differ?

What distinguishes VR from AR?

With virtual reality (VR), the user has the feeling of being on site. With Augmented Reality (AR), the user has to be on site to experience more information.

What is AR?

Augmented reality (AR for short) is a digital technology in which reality - i.e. all the things you are currently seeing - is supplemented with additional information in the form of texts, graphics, animations, videos, static or moving 3D objects.

What is VR?

Virtual Reality (short: VR) is the representation and simultaneous perception of an apparent reality and its physical properties in a real-time computer-generated, interactive virtual environment.

Advantages of AR and VR applications for the industrial sector

VR applications for the industrial sector are becoming more and more important. The applications are developed specifically for the needs of the respective companies. Simulators for education and training purposes, VR product configurators for new industrial machines but also virtual presentations of new products as highlights at trade fairs, events, as well as especially: maintenance of machines from a distance in case of technical problems.

The advantages are obvious: By effectively using this technology, employees, technicians and experts can be significantly relieved. At the same time, the existing expertise in the company can be used and shared better. By using AR in the industry, providers achieve better customer loyalty, higher employee satisfaction, more sales and better results. In addition, AR apps help keep manufacturing operations running by reducing production downtime.

In addition to the economic benefits of AR systems, ecological considerations also play an important role. This is because AR systems help companies save on business travel. This significantly reduces the CO2 footprint of expert assignments and thus of the entire company. Sustainability and a positive CO2 balance represent clear advantages for companies.

Where can AR and VR be used?

Using three examples, we would like to show you an insight into the possible applications and areas of AR and VR in practice:

1. Use of AR glasses for service, maintenance and setup of machines

2. Digital measurements with AR in the industry

3. Use of VR technology for sales promotion

1: Use of AR glasses for service, maintenance and setup of machines

By using AR glasses, including the appropriate AR apps, companies can offer their customers a very fast responding after-sales service that carries out maintenance, handles commissioning, performs repairs and trains employees in the shortest possible time - together with the customer's technicians. Setting up new machines is easier, faster and more effective with this technology. Experts no longer have to travel constantly and spend much of their time getting to customers.

Secure and fast connections can be established via the cloud between specialists and technicians on site, who are guided by experts via AR glasses during maintenance, repair and set-up. Information can be virtually superimposed into the "technician's view"; moreover, the expert sees everything the technician sees. In addition, all actions can be recorded for documentation, proof and for the archive or training.

It is also possible show repair and maintenance documentation directly in the technician's view. This makes it easy to involve multiple experts, which would be an expensive, complicated and lengthy affair without the use of AR glasses. It is clear: from a technical perspective, it's hard to imagine life without 3D AR, AR glasses, AR models and AR systems.  Read more about remote service solutions in mechanical engineering in our ADAMOS blog here.


AR app recommendation

VSight Remote  VSight Icon

VSight Remote connects experts to the point of service remotely to give access to knowledge and solve problems faster. Via live video and audio stream, collaboration with annotations on frozen images, sharing pictures, PDFs and other documents in sessions powered by Augmented Reality (AR), the expert is present without being present. Even 3D models can be displayed as virtual objects in the real world.

VSight Remote

2: Digital measurements with AR in industry

Another application area of AR in industry is digital measurement. According to a study by the Frankfurt University of Applied Sciences, necessary acoustic measurements on industrial production facilities can be performed up to 90 percent faster. For many acoustic measurements on machines, production plants or cars, the alignment of the measurement microphones is very complex and therefore a cost-intensive factor. In practice, more time is often lost here than for the measurement itself. By using AR, the time can be reduced by up to 90 percent. This time saving is made possible by the fact that standard-compliant measurement positions are displayed to the measurement technicians in the data goggles.

The improved and more accurate results provided by AR technology also reduce further errors while minimizing costly rework.

3: Use of VR technology for sales promotion

The best way to convince potential customers of a machine or prototype is to allow them to experience the product in real time. Instead of traditional methods of promoting machines, VR solutions can nowadays be used in so-called VR showrooms to make complex equipment and its technology tangible and easier to understand. Modern technologies deserve modern sales promotion: VR showrooms contain realistic 3D real-time representations in real, predefined application scenarios with which the potential customer can get to grips. A VR showroom is comparable to a physical product presentation with real products - only far more dynamic, visual and with unlimited possibilities.


AR app recommendation

XR Scene from Spacific SPACIFIC Icon

3D visualization of products: With the augmented reality app XR Scene, you can stage your products three-dimensionally. At the push of a button, you can place 3D models in any environment – location-based or location-independent as required.

Augmented Reality directly in the browser: Create a virtual product presentation in just 30 seconds with the web version of XR Scene: With the Web AR application, you can create a complete website where you can embed 3D models or even animations of your products in the real world.

XR SCENE (App)     XR SCENE (Web)

Problem-free integration into existing corporate processes

Using AR and VR does not mean that a company has to completely change or reinvent its production processes. The use of AR is straightforward. Companies can integrate systems into initial processes on a test basis and, if successful, incorporate them into other processes as well. AR/VR are technologies that can be easily integrated into existing systems, complementing them, improving them, simplifying them and ultimately making them fit for the future.

Test AR and VR systems, benefit from the advantages and improve the carbon balance!

The areas of application for AR and VR in industry are enormously diverse and, according to the forecast of the business magazine "Forbes", global sales of VR glasses will amount to up to 74 million units annually by 2024. The euphoria surrounding AR and VR technologies will continue to grow in the coming years and it is impossible to imagine the industry without them as a gamechanger. 

Plan your first tests with the solutions from the ADAMOS STORE now and take advantage of the benefits of the digital world - the reward will be satisfied employees, better customer loyalty, more sales and the environment will thank you with an improved CO2 balance!


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