07. May 2021
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“The more products in the store, the higher the benefit for everyone”

ADAMOS offers technology adapted to mechanical engineering and provides support in the implementation of digitalization projects.

How many projects have you implemented?

Dr. Marco Link: ADAMOS is an initiative created by machine engineers for machine engineers – established to bring together the strengths of the industry in relation to digitalization. We could easily name more than 100 projects – but seriously quantifying a number is simply impossible.

Dr. Tim Busse: Our aim is to support our partners on their journey from the creation of a product idea to its realization, for example on the IIoT platform, through to successful marketing. For mechanical engineering, topics such as sales and monetization are becoming increasingly important. While the last few years were characterized by the development of solutions, the focus is now on the realization of business models. This is where the ADAMOS STORE and HUB are relevant. In the store, we bundle the digital offerings of our partners: Customers can find, test, buy and manage SaaS and HaaS products. All processes for billing contemporary subscription models are standardized and usable out-of-the-box. The order-to-cash process is also handled there.

The partners focus on different areas. Almost all of our partners are in the process of building a portfolio of digital products designed to meet the specific needs of the end customer. Adamos supports its partners with IIoT platform and integration technology, but also in the area of portfolio management itself. This includes the definition of competitively relevant core apps or value-added services, the search for suitable white-label apps or app extensions, and even the creation of a product roadmap.

You announce new functionalities in the ADAMOS HUB and the ADAMOS STORE for users and providers from mid-May, which should simplify the presentation and use of the offered apps.

Is this something that has been in demand from your community?

Busse: The customers of our community partners are demanding solutions for their shop floor that are simple and can be implemented quickly – and with integrated data and consistent use across a heterogeneous machine park. These are precisely the challenges for which ADAMOS is designed. This was already been demonstrated back in 2018 in initial pilot projects in Partner Days. What's more, digital solutions are now becoming more widely accepted – even to the point of entering into subscription models (pay-per-use, pay-per-part, etc.). The whole market is looking into these approaches.

The ADAMOS STORE is a cross-manufacturer marketplace for the manufacturing industry and providers of industrial apps, both for ADAMOS partners and for third parties. Via shop-in-shop systems, partners can offer their digital product portfolio individually to their customers. The apps can be built and operated on completely different IIoT platforms that are preferred by the respective providers. All solutions offered there must be “hub-integrated.” The ADAMOS HUB provides integration points and interfaces which enable an exchange of data in production that is open with regard to technology. Applications' access to master data and machine data is managed centrally by the machine operator via the hub in the “Control Center.” This enables us to create standards that enable a customer experience that is true to our motto: B2B like B2C.

What other innovations are planned?

Link: The ADAMOS HUB is part of the ADAMOS STORE. We will continue to develop the HUB as an integration platform. Our goal is to incorporate the industry standards (OPC UA or Umati, MT Connect) and, based on this, to further push the interoperability of machines, plants, apps and systems. The realization of end-to-end solutions for machine operators is the key driver here.

How do you set yourself apart from other platforms in the space?

Busse: We don't see ourselves as competing with the commonly mentioned platforms because they are used as the basis for app creation. In addition, ADAMOS is a pioneering example of organic multi-party collaboration for Industry 4.0, where we stand out because of our role as an enabler and the service business model that derives from it. The more products in the store, for example, and the more mature the platform, the higher the benefit for all parties involved.

A study found that the mechanical engineering industry is still lagging behind when it comes to platforms. What do you think is critical to changing that?

Link: A key factor for platform success is the trust of platform users and their customers to participate in an open and transparent ecosystem. To ensure this, ADAMOS is organized as an independent joint venture. Nevertheless, each partner has to stand behind it themselves; the leadership has to drive “the disruptive business.” It takes pioneers, ideally strong brands, to pull the SMEs along. But it is also these pioneers who bear a financial risk. In the case of ADAMOS, eight shareholders have taken on this pioneer role.


Platform economics was hyped as a big trend in the industry a few years ago. Companies responded by developing numerous cloud solutions, alliances were forged, and tech giants Microsoft, Google and their peers entered the mechanical engineering market. But how has everything developed? A look at where we are currently.

» Nora Nuissl, Editor Industrieanzeiger

Go to the full article in Industrieanzeiger (German) 

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